Vendor Sourcing
Project Overview
VendorSourcing.com, a leader in vendor comparison services for RFP processes, needed a streamlined, modern website to reflect enterprise-level professionalism and boost client engagement. The goal was to clarify their service offerings, enhance brand presence, and improve usability.
Objectives
-
Enhance brand design to reflect an enterprise-level brand.
-
Improve website & user navigation and reduce bounce rates.
-
Increase lead generation and client inquiries.
Approach
Design Strategy
-
Developed two distinct design directions: "New Enterprise" with dynamic, vibrant elements and "Old Enterprise" with a more corporate, data-driven aesthetic.
-
Refined the selected concept through iterative reviews.
Branding & Content
Web Development
-
Refreshed brand guidelines with a modern, clean style.
-
Rewrote website copy to be concise, professional, and conversion-focused.
-
Enhance brand design to reflect an enterprise-level brand.
-
Improve website & user navigation and reduce bounce rates.
-
Increase lead generation and client inquiries.
Design Strategy
Developed two distinct design directions: "New Enterprise" with dynamic, vibrant elements and "Old Enterprise" with a more corporate, data-driven aesthetic.
Refined the selected concept through iterative reviews.
Web Development
Enhance brand design to reflect an enterprise-level brand.
Improve website & user navigation and reduce bounce rates.
Increase lead generation and client inquiries.
Branding & Content
Refreshed brand guidelines with a modern, clean style.
Rewrote website copy to be concise, professional, and conversion-focused.
Key Deliverables
A fully redesigned and developed website with a focus on intuitive navigation.
Clean and modern service pages tailored to enterprise clients.
Comprehensive brand guidelines and optimized web copy.
Results & Impact
Site Engagement
Increased average session duration by 35%.
User Feedback
Positive feedback on ease of navigation and modern design aesthetics.
Client Inquiries
Lead generation increased by 45% post-launch.
Data-Driven Insights
Targeted user patterns boosted
page visits by 60% and reduced bounce rates by 25%.
Client Inquiries
Lead generation increased by 45% post-launch.
Site Engagement
Increased average session duration by 35%.
User Feedback
Positive feedback on ease of navigation and modern design aesthetics.
Data-Driven Insights
Targeted user patterns boosted
page visits by 60% and reduced bounce rates by 25%.
Results & Impact
Results
& Impact
-
Site Engagement: Increased average session duration by 35%.
-
Client Inquiries: Lead generation increased by 45% post-launch.
-
User Feedback: Positive feedback on ease of navigation and modern design aesthetics.
-
Data-Driven Insights: Identified user behavior patterns through analytics, allowing targeted improvements that boosted service page visits by 60% and reduced bounce rates by 25%.