
Our Studio

Our Studio
More than a design studio, we're a creative ecosystem
Founded by Jason Henrickson, Orcana began with a vision to redefine what a modern design agency can achieve, combining traditional creativity with cutting-edge testing and data tracking. Jason brings years of experience refining creative processes for industry leaders like Amazon and Cloudflare, where he honed his skills in creative team leadership, data-driven graphic design, website development, and high-impact marketing strategy.
Together, we’re a team of designers, strategists, and thinkers who believe in the art of storytelling, the science of data, and the magic that happens when these elements come together. Backed by a wide network of skilled contractors, Orcana is more than an agency, we’re a creative ecosystem. Whether it’s a solo project or a collaboration with our extended team, our approach is rooted in transparency, innovation, and a genuine commitment to quality.
Meet our team

Jason Henrickson
Founder & CEO
Drives strategy and creative with a focus on integrity, clarity, and data-informed decision-making, grounded in a strong belief in meaningful, measurable brand impact.

Hafiz Huda
Creative Director
Creative leader blending brand strategy and storytelling to lead bold, integrated digital campaigns for brands like Amazon, Zulily, Domino's, New Balance, and Anheuser-Busch.

Suzy Bates
COO
Strategic, steady, and sharp. Suzy builds the systems that keep Orcana running smoothly—delivering clarity, alignment, and results across every project.

Paul Hansen
Project Manager
Global marketer turned design leader. Led U.S. ops for a top automotive brand, then drove product launches at Microsoft and design innovation at Amazon.